A metallic effect as part of the material
METALLIC MATERIALS
With metallic materials, the metallised surface forms the foundation of the design. By combining it with colours, opaque white and varnishes, a range of metallic and non-metallic effects can be created.
TYPICAL APPLICATIONS
- sparkling wine and Champagne
- wines and spirits
- alcopops and ready-to-drink products
- cosmetics
- distinctive food products
- limited editions
WHAT WORKS WELL
The combination of transparent and opaque colours can be particularly effective. Transparent colours allow the metallic surface to show through, while other areas can be deliberately covered. Gloss and matt varnishes can also create striking contrasts on metallic materials.
CREATING CONTRAST
When the metallic effect is applied across the entire surface, it can quickly lose its impact. Its distinctive quality often comes from a deliberate contrast between metallic and non-metallic areas.
FOIL VS METALLIC
The two technologies create fundamentally different effects. Metallic materials make the metallic surface part of the overall design, while hot foil stamping is used to highlight specific areas. Metallic materials are thus not simply a more cost-effective alternative to hot foil stamping; it is different.
IN PRACTICE
Metallic materials can give a product a premium, contemporary or distinctive appearance to create visual drama on the shelf.
Vollherbst helps you coordinate the material, colours, opaque white and varnishes to achieve the desired metallic effect. For demanding designs, we recommend a press proof on the original material.