PERSONALISATION

• personalised customer communication
• campaigns and special editions
• events and personalised gift products
• regional or target-group-specific variants
• changing images, colours and symbols
• sequential numbering and individual codes

Personalisation works best when it has a clear connection to the product, recipient or campaign concept. It allows labels to be tailored to specific individuals or target groups while maintaining a consistent brand identity across all variants.

Variable content requires a clearly structured data set. Depending on the project, this may include Excel or CSV files containing names, numbers, text and other relevant information. Changing images or symbols must be clearly named and correctly matched to the corresponding data records.

The sooner the data structure, design and production process are coordinated, the more reliably the personalisation can be implemented.

With modern digital printing systems, personalisation does not have to be limited to small print runs. Variable content can be processed efficiently, even in large print runs. Every label can be different, or labels can be produced in predefined variants for specific target groups.

Personalisation can attract attention and strengthen the emotional connection with a product. The key is to use variable content purposefully, rather than as a technical gimmick, so that it provides clear value for both the brand and the recipient.

Talk to us about your idea at an early stage. Our technical team can give advice about which content can be personalised, what data is required, and how the design, data structure and production process should be set up.

Together, we can develop a technically reliable solution that remains consistent with your brand, whether you need a small or large print run.