SPOT VARNISH
Spot varnish should be applied selectively to let detail on a label stand out. Spot varnish can be glossy or matt. This creates visual contrasts and, depending on the thickness of the varnish layer, tactile effects.
TYPICAL USES
- Logos and brand symbols
- Illustrations and typography
- Individual design elements
- Tone-on-tone effects
- Targeted gloss or matt contrasts
WHAT WORKS WELL
Smooth, low-absorption papers can produce very good spot varnish effects even with offset or flexographic printing. The contrast between a matt surface and selectively applied glossy varnish – or the other way around – is particularly effective.
MATERIALS MATTER
The effect of spot varnish depends on the material we use as spot varnish does not work equally well on every type of paper. On open, highly absorbent or textured papers, the varnish can penetrate the surface, which reduces the gloss and definition of the effect. The paper surface, absorbency, amount of varnish and printing process all determine how clearly the effect can be seen and felt.
WE SUGGEST
Screen printing generally produces the strongest spot varnish effect because it allows a significantly thicker layer of varnish to be applied. This is particularly good for matt, open or textured materials. On smooth, low-absorption papers, however, offset and flexographic printing can also produce very good results. The most suitable process depends on the material, design and desired effect.