TEXTURED PAPERS
Textured papers have a clearly visible and tactile surface. For example, ribbed, felt-marked, embossed or patterned papers, as well as materials with linen-, leather- or velvet-like textures. Not every uncoated paper is automatically a textured paper.
TYPICAL APPLICATIONS
- premium wines and spirits
- cosmetics and fine food
- craft-oriented products
- brands with a strong focus on material and design
WHAT WORKS WELL
Textured papers offer a wide range of surface finishes – from finely ribbed and felt-marked papers to embossed textures and leather-, linen- or velvet-like surfaces. The texture can be subtle or be a defining element of the design. What matters is that the character of the paper, the product and the brand identity work together.
CRUCIAL CONSIDERATIONS
Many textured papers have an open, absorbent surface. Colours may therefore appear more muted, contours can lose some sharpness, and varnishes may absorb more deeply into the material. It is therefore crucial to consider the printing process, ink build-up, and finishing techniques in relation to the chosen paper at an early stage.
PRONOUNCED VS PREMIUM
The right texture must reinforce the character of the brand without dominating the design. The effect of the texture is often perceived in a subtle way, even before the label is consciously touched. Pronounced texture does not automatically make the label more premium.
SELECTING PAPER
Textured papers come with a range of technical specifications, such as permanent or removable adhesives and moisture barriers for use in refrigerators and ice buckets.
Vollherbst supports you in selecting the right paper and coordinating the material, printing process and finishing techniques. For demanding designs, we recommend a press proof or proof on the original paper.